Resale Rights -- Are All Resale Rights The Same?

So you've purchased and downloaded some resale rights products, and you're about to to market them. But do you really understand the rights you've purchased? And do you know what you are allowed nor not allowed to do with these products? And are the rights you've bought the same for all ten products in the package that you've downloaded?

The answer is probably, if not absolutely, not. All Resell Rights are not created equally.

Resell Rights vary from one product to the next -- different rights, terms, and conditions. In actuality, if you purchase or download a package that contains multiple products, the rights may not be the same for all of them. And some products zipped into a resell rights package may not be for resale at all but are limited to your own use only.

If you acquire a resale package which contains multiple products, the package will typically contain a resell license agreement for each one. Do not take anything for granted! Read every word of the resale license before you resell the product, and save that license in a safe place for future reference.

Some product licenses allow you to set your own price or even give away the product for free. Others might specify that you cannot give it away and you cannot promote the product for less than the original author's minimum price. In the case of physical products, such as CDs or DVDs, you may or may not be permitted to duplicate the product when you promote it.

Read your license in detail. Do you have master resale rights, simple resale rights, private label rights, or giveaway rights? Maybe all you have are personal use rights.

There are usually other stipulations for reselling a product as well, other than the cost at which you may resell it. For example, most product authors have strict anti-spam policies, which means that the product cannot be advertised by any method that may violate federal spam laws.

When it comes to your overall internet marketing plan, what am I really trying to say? It means you need read each and every resale rights, license carefully and understand what you can and cannot do with your downloaded products. If you are ever unsure regarding your resell rights, get in touch with the creator of the product before you try to promote it. You do not want to violate any provisions or conditions, as incorrect use can and will be considered a violation of copyright laws, which is a federal offense. Make sure that you aren't just asking another reseller - contact the author who originally created the product.

Make sure that you don't forget where you put your licenses. Print them out and keep them in a safe place. You should also back up electronic copies of your resale rights licenses on a disk. Include all email exchanges with the product author as well in your backup files together with the emails that you send.

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